Successful Lobbying in the New Europe

Why international companies must consider the European Union in their global strategies and how they can successfully represent their interests in Brussels - presented by way of Japanese conpanies. This is the first English-language publication to -present the need for and significance of structural representation of interests on behalf of international companies with the institutions of the European Union, -provide an overall model allowing a Japanese company, regardless of the sector of the economy or industry, to structure its particular, tailor-made representation of interests, -and to offer results applicable without restriction to any international company. von Joos, Klemens;Waldenberger, Franz;