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Marketing Concepts & Strategies
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Beschreibung
Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing. von Simkin, Lyndon (Coventry University, UK);Pride, William (Texas A&M University);Ferrell (University of New Mexico);Ferrell (Auburn University, USA);Dibb, Sally (Coventry University, UK);
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