Harvard Business Review on Increasing Customer Loyalty (Harvard Business Review Paperback Series)
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Beschreibung
How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value
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Über den Autor
- Gebunden
- 757 Seiten
- Erschienen 2017
- Springer Gabler
- Hardcover
- 304 Seiten
- Erschienen 2007
- Gabler Verlag
- paperback
- 660 Seiten
- Erschienen 2008
- Gabler Verlag
- Gebunden
- 413 Seiten
- Erschienen 2007
- Physica
- Hardcover
- 196 Seiten
- Erschienen 2006
- Carl Hanser Verlag GmbH & C...



