"Real Time: Preparing for the Age of the Never Satisfied Customer" von Regis McKenna ist ein wegweisendes Buch, das sich mit den Herausforderungen und Chancen befasst, die Unternehmen im digitalen Zeitalter der ständigen Konnektivität...

You will experience psychological impasse many times in your life. During these times, you have the sensation that you’re stuck or paralyzed. You’re convinced that something must change, whether in your work or personal life. Though this...

This is a no-nonsense guide to the benefits and pitfalls of enterprise-wide information systems. How many organizations would doubt the promise of an integrated enterprise system (ES)? Not many, judging by a $15 billion industry. The...

"Strategic Marketing Management" von Robert J. Dolan bietet einen umfassenden Überblick über die wesentlichen Konzepte und Praktiken des strategischen Marketings. Das Buch konzentriert sich darauf, wie Unternehmen effektive...

The "Harvard Business Review Paperback Series" brings managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Gathered in a highly accessible format are the leading minds and landmark...

The Making of Harcourt General describes the transformation of a small movie-theater proprietorship, formed in the early days of the industry, into a major diversified firm with businesses in publishing (Harcourt Brace), retailing...

"Teaching with Cases: A Practical Guide" von Bill Schiano ist ein umfassendes Handbuch für Lehrkräfte, die Fallstudien als Lehrmethode einsetzen möchten. Das Buch bietet praxisorientierte Ratschläge und Strategien zur effektiven...

Essays discuss communication with customers, market research, industrial selling, pricing, negotiation, sales management, and hybrid marketing systems

This collection of "Harvard Business Review" articles argues that, beneath the glamour of advertising, lies the grit of hard-nosed management. There are articles on maintaining market share, the perils of comparative ads, when to...

"The Game Makers: The Story of Parker Brothers from Tiddledy Winks to Trivial Pursuit" von Philip E. Orbanes bietet eine umfassende Chronik der berühmten Spielefirma Parker Brothers. Das Buch beleuchtet die faszinierende Geschichte des...

It's time for female leaders to stand out. Women often aren't seen for their leadership potential. We face a double bind, forced to choose whether to be liked or respected, while neither one alone is enough to secure a seat at the table....

This title presents leading minds and landmark ideas in an easily accessible format. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, "The Harvard...