"Strategic Marketing Management" von Robert J. Dolan bietet einen umfassenden Überblick über die wesentlichen Konzepte und Praktiken des strategischen Marketings. Das Buch konzentriert sich darauf, wie Unternehmen effektive...

You will experience psychological impasse many times in your life. During these times, you have the sensation that you’re stuck or paralyzed. You’re convinced that something must change, whether in your work or personal life. Though this...

AI is radically transforming business. Are you ready? Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that "think" in real time, and...

"Teaching with Cases: A Practical Guide" von Bill Schiano ist ein umfassendes Handbuch für Lehrkräfte, die Fallstudien als Lehrmethode einsetzen möchten. Das Buch bietet praxisorientierte Ratschläge und Strategien zur effektiven...

The "Harvard Business Review Paperback Series" brings managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Gathered in a highly accessible format are the leading minds and landmark...

The international bestseller—now with a new preface by author John Kotter. Millions worldwide have read and embraced John Kotter’s ideas on change management and leadership. From the ill-fated dot-com bubble to unprecedented M&A activity...

"The Game Makers: The Story of Parker Brothers from Tiddledy Winks to Trivial Pursuit" von Philip E. Orbanes bietet eine umfassende Chronik der berühmten Spielefirma Parker Brothers. Das Buch beleuchtet die faszinierende Geschichte des...

Essays discuss communication with customers, market research, industrial selling, pricing, negotiation, sales management, and hybrid marketing systems

Poll after poll has confirmed that an astonishing number of workers are disengaged from their work. Why is this happening? And how can we fix the problem? In this bold, enlightening book, social psychologist and professor Daniel M. Cable...

"Leading Transformation: How to Take Charge of Your Company's Future" von Thomas Zoega Ramsoy ist ein Buch, das sich mit den Herausforderungen und Strategien der Unternehmensführung in Zeiten des Wandels beschäftigt. Ramsoy, ein Experte...

It's time for female leaders to stand out. Women often aren't seen for their leadership potential. We face a double bind, forced to choose whether to be liked or respected, while neither one alone is enough to secure a seat at the table....

Moving beyond the process of change Why is change so hard? Because in order to make any transformation successful, you must change more than just the structure and operations of an organization—you need to change people’s behavior. And...