Killer Customers: Tell the Good from the Bad and Crush Your Competitors
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Beschreibung
One of the oldest myths in business is that every customer is a valuable customer. Even now, many businesses donÂ't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. Often the top 20 percent of customers generate almost all of a companyÂ's profit, while the bottom 20 percent are actually destroying value. The cutting-edge companies featured in Killer Customers, in industries ranging from retail to manufacturing to financial services, are taking a fundamentally new look at how they treat their best and worst customers. More importantly, they are re-conceiving their companies as portfolios of customers. For corporate leaders, business managers, or small business owners, Killer Customers offers a breakthrough plan to delight their best customers and drive consistently superior results.
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Über den Autor
- hardcover -
- Erschienen 2000
- Econ
- Gebundene Ausgabe
- 670 Seiten
- Erschienen 2020
- Carl Hanser Verlag GmbH & C...
- Hardcover
- 182 Seiten
- Erschienen 2006
- Gabal
- Kartoniert
- 349 Seiten
- Erschienen 2019
- Suhrkamp Verlag



