
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
Kurzinformation



inkl. MwSt. Versandinformationen
Artikel zZt. nicht lieferbar
Artikel zZt. nicht lieferbar

Beschreibung
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.¿ von Campbell, Colin L.
Produktdetails

So garantieren wir Dir zu jeder Zeit Premiumqualität.
Über den Autor
- Kartoniert
- 212 Seiten
- Erschienen 1998
- Teubner Verlag
- Kartoniert
- 244 Seiten
- Erschienen 1999
- Springer
- Kartoniert
- 384 Seiten
- Erschienen 2001
- Crown Currency
- Hardcover
- 188 Seiten
- Erschienen 2007
- Gabler Verlag
- Hardcover
- 400 Seiten
- Erschienen 2024
- John Wiley & Sons Inc
- Gebunden
- 125 Seiten
- Erschienen 2016
- Springer Gabler
- hardcover
- 384 Seiten
- Erschienen 2011
- Deutscher Fachverlag
- Gebunden
- 240 Seiten
- Erschienen 2021
- Wiley-VCH
- Hardcover
- 256 Seiten
- Erschienen 2011
- Wiley