The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture
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Beschreibung
Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. "7he Age of Engage" lays out a provocative marketing blueprint for focusing on people over content and sharing over controlling. Contrary to popu-lar belief, adding a blog, podcast, wiki, or widget to your website won't automatically draw crowds. But with examples from companies such as IBM, Adidas, and Proctor & Gamble, marketing innovator Denise Shiffman shows you how to open meaningful interactions with your customers -- conversations that will capture the hearts and minds of your audience and bring your business the attention and loyalty it deserves.
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Über den Autor
- Gebunden
- 352 Seiten
- Erschienen 2018
- Verlag Hermann Schmidt
- hardcover -
- Erschienen 2000
- Harvard Business School Press.
- Kartoniert
- 217 Seiten
- Erschienen 2019
- Springer Gabler
- Gebunden
- 459 Seiten
- Erschienen 2000
- Springer
- Hardcover
- 224 Seiten
- Erschienen 2021
- Redline Verlag



