Manual of International Marketing
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Beschreibung
Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword. von Heilmann, Thomas
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Über den Autor
Thomas Heilmann is Partner of Scholz & Friends Group as well as Chairman of the board at Scholz & Friends AG and is responsible for the group's strategy, expansion and the international network. Prior to this, he spent over ten years as a managing partner of Scholz & Friends Berlin in collaboration with Sebastian Turner. He is a visiting professor at the Berlin University of the Arts. The Scholz & Friends Group is represented in 19 countries and is the first and largest international network of advertising agencies to be directed from Germany. The authors are leading experts from internationally renown companies.
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