Marketing Plans
Kurzinformation
inkl. MwSt. Versandinformationen
Lieferzeit 1-3 Werktage
Lieferzeit 1-3 Werktage
Beschreibung
The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm's marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: * A best-practice, step-by-step process for coordinating marketing strategy and planning * Methods to create powerful, differentiated value propositions * Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits * Lessons from the leaders on how to embed world-class marketing within the organisation. Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world's leading resource on the critical topic of marketing strategy and planning. von McDonald, Malcolm;Wilson, Hugh;Chaffey, Dave;
Produktdetails
So garantieren wir Dir zu jeder Zeit Premiumqualität.
Über den Autor
- Hardcover
- 968 Seiten
- Erschienen 2011
- Financial Times Prent.
- Gebunden
- 440 Seiten
- Erschienen 2012
- Springer
- Hardcover
- 368 Seiten
- Erschienen 2013
- John Wiley & Sons Inc
- Hardcover
- 200 Seiten
- Erschienen 2016
- John Wiley & Sons Inc
- Hardcover
- 252 Seiten
- Erschienen 2017
- Publicis
- paperback
- 130 Seiten
- Erschienen 2013
- CreateSpace Independent Pub...
- Taschenbuch
- 402 Seiten
- Erschienen 2017
- Routledge
- Kartoniert
- 272 Seiten
- Erschienen 2017
- Kogan Page
- Hardcover
- 512 Seiten
- Erschienen 2013
- John Wiley & Sons Inc
- Kartoniert
- 96 Seiten
- Erschienen 2010
- Pearson Longman
- Hardcover
- 968 Seiten
- Erschienen 2011
- Financial Times Prent.
- Gebunden
- 440 Seiten
- Erschienen 2012
- Springer