
Management and Marketing of Wine Tourism Business
Kurzinformation



inkl. MwSt. Versandinformationen
Artikel zZt. nicht lieferbar
Artikel zZt. nicht lieferbar

Beschreibung
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors. von Robinson, Richard N. S. und Sigala, Marianna
Produktdetails

So garantieren wir Dir zu jeder Zeit Premiumqualität.
Über den Autor
Marianna Sigala is Professor of Tourism at the University of South Australia.Richard N. S. Robinson is Senior Lecturer at the University of Queensland Business School, Australia.
- Gebunden
- 791 Seiten
- Erschienen 1998
- De Gruyter
- Hardcover
- 472 Seiten
- Erschienen 2013
- Springer Gabler
- paperback
- 511 Seiten
- Erschienen 2003
- Erich Schmidt Verlag
- hardcover -
- Erschienen 1993
- Landsberg/Lech : Verl. Mode...
- Kartoniert
- 788 Seiten
- Erschienen 2019
- -
- paperback
- 342 Seiten
- Erschienen 2012
- Vahlen
- Gebunden
- 364 Seiten
- Erschienen 2009
- De Gruyter Oldenbourg
- Gebunden
- 390 Seiten
- Erschienen 2010
- Springer
- Kartoniert
- 474 Seiten
- Erschienen 2017
- Springer Gabler
- paperback
- 522 Seiten
- Erschienen 2009
- Westarp BookOnDemand