Online Intermediaries for Co-Creation
Kurzinformation
Handgeprüfte Gebrauchtware
Schnelle Lieferung
Faire Preise
inkl. MwSt. Versandinformationen
Artikel zZt. nicht lieferbar
Artikel zZt. nicht lieferbar
Beschreibung
This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies. In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions. As such, the work appeals for both its academic scope and practical reach. von Künne, Christoph
Produktdetails
So garantieren wir Dir zu jeder Zeit Premiumqualität.
Entdecke mehr vom Verlag
![Creativity and the Agile Mind: A Multi-Disciplinary Study of a Multi-Faceted Phenomenon (Applications of Cognitive Linguistics [ACL], 21)](https://d3k2uuz9r025mk.cloudfront.net/media/image/1e/fe/bc/1762247424_428063134689.jpg "Creativity and the Agile Mind: A Multi-Disciplinary Study of a Multi-Faceted Phenomenon (Applications of Cognitive Linguistics [ACL], 21)")
