Dear Client
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Beschreibung
In a world where every business, brand, product, and service needs a strong visual identity, it's critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk. Written as a series of 46 honest, friendly lessons¿"Know What You Like," "Decide Who Will Decide," "Focus Groups Suck," "Don't Say 'Make It Yellow,' Say 'Make It Sunny,'" "Serve Lunch During Lunchtime Meetings"¿it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here's how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn't imagine. And most of all, how to have fun, save money, and get the results you want. von Siegler, Bonnie
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Über den Autor
- Taschenbuch
- 288 Seiten
- Erschienen 2014
- Wiley
- Hardcover
- 160 Seiten
- Erschienen 2017
- Oxford University ELT
- Taschenbuch
- 576 Seiten
- Wiley
- Hardcover
- 368 Seiten
- Erschienen 2013
- John Wiley & Sons Inc