
The Management of Luxury
Kurzinformation



inkl. MwSt. Versandinformationen
Artikel zZt. nicht lieferbar
Artikel zZt. nicht lieferbar

Beschreibung
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME. Fully updated in its second edition, The Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton and Leica. The book's value is not only in streamlining management processes and return on investment; but equally for those who marvel at an industry unlike any other, striving to trust both in the conventional and innovate new paths towards the extraordinary. Highly influential, applicable and enlightening, it is a vital addition to every luxury business manager's collection. von Berghaus, Benjamin und Müller-Stewens, Günter und Reinecke, Sve
Produktdetails

So garantieren wir Dir zu jeder Zeit Premiumqualität.
Über den Autor
Benjamin Berghaus is Head of the Competence Center for Luxury Management at the Institute of Marketing of University of St.Gallen (HSG), Switzerland. Günter Müller-Stewens is Professor of Management and Organization at the University of St.Gallen (HSG), Switzerland, and Director of its Institute of Management. Sven Reinecke is Associate Professor of Business Administration, specialized in Marketing, and Director of the Institute of Marketing at the University of St.Gallen (HSG), Switzerland.
- Gebundene Ausgabe
- 464 Seiten
- Erschienen 2020
- John Wiley & Sons Inc
- Hardcover
- 512 Seiten
- Erschienen 2021
- John Wiley & Sons Inc
- paperback
- 316 Seiten
- Erschienen 2017
- 34536
- paperback
- 284 Seiten
- Erschienen 2011
- John Wiley & Sons Inc
- Hardcover
- 224 Seiten
- Erschienen 2003
- teNeues Verlag
- paperback -
- Erschienen 2014
- Mcgraw-Hill Higher Education
- paperback
- 400 Seiten
- Erschienen 2010
- Routledge
- Hardcover
- 140 Seiten
- Erschienen 2024
- Polity Press
- hardcover
- 306 Seiten
- Erschienen 2009
- BERRETT KOEHLER PUBL INC
- hardcover
- 160 Seiten
- Erschienen 2024
- OH
- Taschenbuch
- 544 Seiten
- Erschienen 2022
- McGraw-Hill Education
- Hardcover
- 208 Seiten
- Erschienen 2006
- Routledge