Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and...

Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry...

Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy...

Many companies are relying on a business model that is fundamentally suited to a different era. Now, organizations are under pressure from new trends such as digitization and servitization. Trying to adapt to a new environment, they risk...

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out...

"Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement" von Julie Atherton ist ein umfassendes Handbuch, das Unternehmen und Marken dabei hilft, effektive soziale Medienstrategien zu entwickeln. Das...

A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns. von Ryan, Damian

Discover how immersive technologies like Augmented Reality and Virtual Reality cut costs, win customers and deliver efficient solutions for your business, regardless of its size. von Dalton, Jeremy

Develop a resilient and effective strategy for your career by using the tools and methods which organizations use for their strategic planning. von Bishop, Kathryn

Learn how to master the principles of strategic, organizational and leadership agility that will redefine management. Help your business remain flexible and renew its competitive advantage in the face of uncertainty. von Girod, Stéphane...

Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results. von Hague, Paul

Enhance your personal performance by applying the four practices of high achievers to help you find your passion, develop your network of peers and mentors, and discover new opportunities to learn. von Gotian, Ruth