Travel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry...

In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. An unknown luxury brand with too few clients is unable to cover the considerable costs of luxury retail, but too many...

Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth. von Edwards, Helen

"Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things" von Bernard Marr ist ein umfassendes Handbuch, welches Unternehmen dabei hilft, die zunehmende Menge an Daten zu verstehen und effektiv zu...

Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for...

Most organizations are undergoing a digital transformation of some sort and are looking to embrace innovative technology, but new ways of doing business inevitably lead to new threats which can cause irreparable financial, operational...

Editors Nicholas Ind and Sandra Horlings, along with chapter contributors provide a set of foundational attributes to help guide a strategy for responsible growth. These attributes span the public persona of an organization, the actions...

"Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick" von Ros Taylor ist ein nützlicher Leitfaden für alle, die ihre kreativen Fähigkeiten verbessern und ihre Ideen effektiv umsetzen möchten. Das Buch bietet eine...

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and...

"Coaching Made Easy: Step-By-Step Techniques That Get Results" von Robin Prior ist ein praxisorientierter Leitfaden für angehende und erfahrene Coaches, die ihre Fähigkeiten verbessern und effektive Coaching-Techniken erlernen möchten....

"Learning and Development: A Practical Introduction" von Rebecca Page-Tickell ist ein umfassendes Handbuch, das sich an Fachleute im Bereich Personalwesen und Organisationsentwicklung richtet. Das Buch bietet einen praxisorientierten...

Trapped in a job or business that's "just not you"? Always dreaming of your next vacation or living for the weekend? Marianne Cantwell's straight-talking bestseller will help you break out of that career cage and Be A Free Range Human....