"The Watson Dynasty: The Fiery Reign and Troubled Legacy of IBM's Founding Father and Son" von Richard S. Tedlow bietet einen detaillierten Einblick in die Geschichte der Watson-Familie und ihre entscheidende Rolle bei der Entwicklung...

In our current economic crisis, companies everywhere will begin reexamining their strategies for finding new ways to target customers. With women responsible for 64% of household spending and accounting for an astonishing $12 trillion...

"The Power Code: More Joy. Less Ego. Maximum Impact for Women (and Everyone)" von Claire Shipman ist ein Buch, das sich mit der Neudefinition von Macht und Einfluss für Frauen beschäftigt. Shipman argumentiert, dass traditionelle...

Marketing as we know it today is about image. It's about getting consumers to love your products. It's about producing award-winning commercials and promotions, and creating ads people like. It's about buzzwords like "events,"...

"Management by Baseball: The Official Rules for Winning Management in Any Field" von Jeff Angus nutzt die Metapher des Baseballs, um Prinzipien effektiven Managements zu veranschaulichen. Angus zieht Parallelen zwischen der Führung eines...

The chairman of a transnational corporation provides the strategy, organizational behavior, and operating structure that are necessary when a company decides to go transnational

The foremost authority on innovation and growth presents a path-breaking book every company needs for sustainable business growth, transforming innovation from a game of chance to one in which they develop products and services customers...

"Magic Cancer Bullet: How a Tiny Orange Pill is Rewriting Medical History" von Daniel Vasella M.D. beschreibt die bahnbrechende Entwicklung und Wirkung eines spezifischen Medikaments zur Behandlung von Krebs. Das Buch erzählt die...

75th Anniversary Edition The classic work on investing, filled with sound and safe principles that are as reliable as ever, now revised with an introduction and appendix by financial legend Warren Buffett—one of the author’s most famous...

“By far the best book on investing ever written.” — Warren Buffett The classic text of Benjamin Graham’s seminal The Intelligent Investor has now been revised and annotated to update the timeless wisdom for today’s market conditions. The...

"Masters of Management" von Adrian Wooldridge bietet eine kritische Analyse der einflussreichsten Ideen und Persönlichkeiten im Bereich des Managements. Das Buch untersucht, wie verschiedene Managementtheorien und -praktiken die...

New York Times and USA Today Bestseller “One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin,...