
Mass Customization
Kurzinformation



inkl. MwSt. Versandinformationen
Artikel zZt. nicht lieferbar
Artikel zZt. nicht lieferbar

Beschreibung
Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective, analyses Mass Customization theories and assesses relevant best practices of European and International markets. The results of a survey among more than 500 European customers show a declining willingness of customers to compromise on the issue of suitability of products to their personal needs and preferences, the possibility for companies to break brand loyalty and the influence of immediate availability, delivery time and price to the customer's willingness to take part in the co-creation process. Mass Customization has become important to business because of the difficulties of customers to find what they want despite an increase in product variety for many products over the past decades. The emergence of modern technologies in production and communication, however, allows companies to produce customized products without relinquishing economies of scale. With only few companies having taken this promising path, the authors believe that Mass Customization and Mass Customization related marketing strategies will play an essential role in the future and prompt both market leaders and their competitors to offer customization on a large scale for a vast variety of products. von Coletti, Paolo und Aichner, Thomas
Produktdetails

So garantieren wir Dir zu jeder Zeit Premiumqualität.
Über den Autor
- Gebunden
- 405 Seiten
- Erschienen 2011
- Springer
- Hardcover
- 512 Seiten
- Erschienen 2021
- John Wiley & Sons Inc
- Gebunden
- 223 Seiten
- Erschienen 2011
- Shaker
- Hardcover
- 400 Seiten
- Erschienen 2012
- Sage Publications Ltd.
- hardcover
- 384 Seiten
- Erschienen 2011
- Deutscher Fachverlag
- Hardcover
- 492 Seiten
- Erschienen 2005
- Springer
- Kartoniert
- 212 Seiten
- Erschienen 1998
- Teubner Verlag
- Hardcover
- 162 Seiten
- Erschienen 2017
- MWV Medizinisch Wissenschaf...
- Taschenbuch
- 218 Seiten
- Erschienen 2022
- Business Expert Press