Free: The Future of a Radical Price
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Chris Anderson follows his hugely influential New York Times bestseller, THE LONG TAIL, with this indispensable account of the surprising web-driven trend that will change the face of business as we know it. In FREE, Chris Anderson charts the most surprising trend in business-- the rise of giving things away not as a promotion but as a business strategy necessary for survival in a world where distribution costs for a huge number of products is dropping to close to zero. As revolutionary as his huge bestseller THE LONG TAIL, this book shows how businesses can monetize different points in a transaction and turn traditional models on their heads. He lays out the taxonomy of "free" showing the three ways businesses can profit by giving away some or all of their wares. And he even includes a chapter on the ways to make money by charging for things that are now free. FREE uses the fundamentals of economics, a long view of the history of business, analysis of the current rapidly changing landscape, and fascinating predictions of where we are all headed to come up with a book that will be essential reading in the years and decades to come.
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