
Consumer Behavior: Buying, Having, and Being, Global Edition
Kurzinformation



inkl. MwSt. Versandinformationen
Artikel zZt. nicht lieferbar
Artikel zZt. nicht lieferbar

Beschreibung
For consumer behaviour courses. A #1 best-selling text for consumer behaviour courses, SolomonGÇÖs Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behaviour. von Solomon, Michael
Produktdetails

So garantieren wir Dir zu jeder Zeit Premiumqualität.
Über den Autor
- hardcover
- 608 Seiten
- Erschienen 2016
- Pearson
- Hardcover
- 905 Seiten
- Erschienen 2014
- Prentice Hall
- hardcover -
- Erschienen 2005
- Mcgraw-Hill (Tx)
- Hardcover
- 496 Seiten
- Erschienen 2018
- Wiley
- Taschenbuch
- 288 Seiten
- Erschienen 2002
- Routledge
- paperback
- 304 Seiten
- Erschienen 2008
- Headline Book Publishing
- paperback
- 236 Seiten
- Erschienen 2006
- Brill | Fink
- paperback
- 270 Seiten
- Erschienen 2010
- Polity
- Kartoniert
- 165 Seiten
- Erschienen 2015
- NWB Verlag