Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing...

Challenges of the Developing World von Handelman, Howard und Brynen, Rex

People with Borderline or Narcissistic Personality Disorders have a serious mental illness that primarily affects their intimate, personal, and family relationships. Often they appear to be normally functioning at work and in public...

Over the past 40 years, Tom Stanley and his daughter Sarah Stanley Fallaw have been involved in research examining how self-made, economically successful Americans became that way. Despite the publication of The Millionaire Next Door,...

Madrid is an international destination with a rich food history and culture. Here, Moreno covers that history and culture alongside a consideration of major trends, most interesting contemporary chefs and establishments, and most popular...

Empathy is a term used increasingly both in moral theory and animal ethics, with the suggestion that empathy enhances our moral ability and agency. Yet, its precise meaning is often left unexplored, together with the various obstacles...

The Only Astrology Book You'll Ever Need von Woolfolk, Joanna Martine

The only conditioning book a rock climber needs! Rock climbing is one of the most physically challenging sports, testing strength, endurance, flexibility, and stamina. Good climbers have to build and maintain each of these assets. This...

In Jesus of Arabia Rev. Canon Andrew Thompson introduces an unfamiliar Jesus-Jesus in the context of his home in the Middle East. Whether readers believe Jesus to be a prophet or the messiah, Thompson enhances our understanding of his...

This clear and comprehensive text covers the Middle Ages from the classical era to the late medieval period. Distinguished historian John Riddle provides a cogent analysis of the rulers, wars, and events-both natural and human-that...

The American public (and the public around the world) remain fascinated with film stars. A Timeline of Women's Contributions to the Movies is a unique book about the film industry in that the format is a timeline that will include a...

Incorporating anecdotes from today's headlines alongside case studies from over 30 years of diversity consulting, Ross helps readers understand how unconscious bias impacts our day-to-day lives and, particularly, our daily work lives....