Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing...

Challenges of the Developing World von Handelman, Howard und Brynen, Rex

Recent discussions around limit-problems, namely the questions concerning what can appear in phenomenological reflection, as well as what phenomenology as philosophical reflection can handle, call for a concerted treatment of the problem...

Stalingrad was one of the largest, bloodiest, and most famous battles in history as well as one of the major turning points of World War II. Lavishly illustrated with photos and maps, Island of Fire presents a day-by-day¿at times...

Madrid is an international destination with a rich food history and culture. Here, Moreno covers that history and culture alongside a consideration of major trends, most interesting contemporary chefs and establishments, and most popular...

This clear and concise new edition offers a comprehensive comparison of national, international, and human security concepts and policies. Laura Neack skillfully argues that security remains elusive because of a centuries-old ethic...

Empathy is a term used increasingly both in moral theory and animal ethics, with the suggestion that empathy enhances our moral ability and agency. Yet, its precise meaning is often left unexplored, together with the various obstacles...

Highly entertaining, idea-packed, and loaded with practical techniques and strategies, Training for Climbing presents a distillation of thirty years of experience and experimentation by accomplished veteran climber, renowned author, and...

Now in a fully revised and updated edition including new primary sources and illustrations, this comprehensive and balanced history of modern Korea explores the social, economic, and political issues it has faced since being catapulted...

Introduction to Information Visualization: Transforming Data into Meaningful Information is for anyone interested in the art and science of communicating data to others. It shows readers how to transform data into something meaningful -...

This clear and comprehensive text covers the Middle Ages from the classical era to the late medieval period. Distinguished historian John Riddle provides a cogent analysis of the rulers, wars, and events-both natural and human-that...

Bonhoeffer's Questions von De Gruchy, John W.