Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing...

Yossi Alpher, a veteran of peace process research and dialogue, explains how Israel got into its current situation of growing international isolation, political stalemate, and gathering messianic political influence. He investigates the...

Population Change in the United Kingdom von Champion, Tony

What is the relationship between the medieval crusades and the problems of the modern Middle East? Were the crusades the Christian equivalent of Muslim jihad? In this sweeping yet crisp history, Thomas F. Madden offers a brilliant and...

A compelling and original interpretation of the rise of military aviation. von Black, Jeremy

Examining one of the defining events of the twentieth century, Doris L. Bergen situates the Holocaust in its historical, political, social, cultural, and military contexts. Including firsthand accounts from perpetrators, victims, and...