The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Each day, millions of consumers venture online to search and exchange product information, seek out, and share...

The focus of the book is to help readers understand how certain concepts and values influence the way Germans like to do business. Germany is the strongest economy in Europe, and one of the largest worldwide. The business climate is...

Challenges all responsible actors - individuals, businesses, universities, and governments - to invest systematically and wisely to upskill with AI (the X+AI vision). The service innovation community is a growing transdiscipline...

"Platform Thinking: Read the Past. Write the Future." von Tommaso Buganza ist ein wegweisendes Buch, das die Bedeutung und Auswirkungen der Plattformökonomie aufzeigt. Es beleuchtet, wie Plattformen in verschiedenen Branchen genutzt...