"The Digital Marketing Handbook: Deliver Powerful Digital Campaigns" von Simon Kingsnorth ist ein umfassendes Handbuch, das digitales Marketing in all seinen Facetten abdeckt. Es bietet eine detaillierte Anleitung zur Entwicklung und...

We've come some way in the fight to get women into the workplace and delivering impactful valued work. But that progress has been stunted since the global Covid-19 pandemic and we cannot get complacent. Many of us are still considering...

Learn how supply chains can be optimized using the latest research in blockchain technology and case studies of successful implementation and integration. von Beije, Aljosja;Krishnamachari, Bhaskar;Vyas, Nick;

Most organizations are undergoing a digital transformation of some sort and are looking to embrace innovative technology, but new ways of doing business inevitably lead to new threats which can cause irreparable financial, operational...

Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth. von Edwards, Helen

Editors Nicholas Ind and Sandra Horlings, along with chapter contributors provide a set of foundational attributes to help guide a strategy for responsible growth. These attributes span the public persona of an organization, the actions...

Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for...

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and...

"Creativity at Work: Supercharge Your Brain and Make Your Ideas Stick" von Ros Taylor ist ein nützlicher Leitfaden für alle, die ihre kreativen Fähigkeiten verbessern und ihre Ideen effektiv umsetzen möchten. Das Buch bietet eine...