"How People Learn: Designing Education and Training that Works to Improve Performance" von Nick Shackleton-Jones bietet einen innovativen Ansatz zur Gestaltung von Bildungs- und Trainingsprogrammen, die tatsächlich die Leistung...

"The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand" von Erik Du Plessis untersucht die Verbindung zwischen Neurowissenschaften und Markenverhalten. Du Plessis beleuchtet, wie unser Gehirn auf...

"Artificial Intelligence for Learning: How to Use AI to Support Employee Development" von Donald Clark bietet einen umfassenden Überblick darüber, wie Künstliche Intelligenz (KI) im Bereich der Mitarbeiterentwicklung eingesetzt werden...

"Leading Strategy Execution: How to Engage Employees and Implement Your Strategies" von Philippe Korda ist ein praxisorientiertes Buch, das sich mit der effektiven Umsetzung von Unternehmensstrategien befasst. Korda betont die...

Discover how immersive technologies like Augmented Reality and Virtual Reality cut costs, win customers and deliver efficient solutions for your business, regardless of its size. von Dalton, Jeremy

The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even...

"Food Supply Chain Management and Logistics: Understanding the Challenges of Production, Operation and Sustainability in the Food Industry" von Samir Dani bietet eine umfassende Analyse der komplexen Prozesse innerhalb der...

"Fundamentals of Risk Management: Understanding, Evaluating and Implementing Effective Enterprise Risk Management" von Clive Thompson bietet eine umfassende Einführung in das Thema Risikomanagement. Das Buch erklärt die grundlegenden...

"The Digital Marketing Handbook: Deliver Powerful Digital Campaigns" von Simon Kingsnorth ist ein umfassendes Handbuch, das digitales Marketing in all seinen Facetten abdeckt. Es bietet eine detaillierte Anleitung zur Entwicklung und...

Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth. von Edwards, Helen

Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for...

Editors Nicholas Ind and Sandra Horlings, along with chapter contributors provide a set of foundational attributes to help guide a strategy for responsible growth. These attributes span the public persona of an organization, the actions...