This book offers innovative ideas and frameworks for sustainable strategizing to advance business by scaling-up its positive impact, which is so urgently needed at this time in the 21st century. It shows practitioners how to effectively...

Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis and strategy development, the true challenges of strategic management, which is operationalization and...

Dieses Buch zeigt, wie Nachhaltigkeit in Geschäftsstrategien übertragen und erfolgreich umgesetzt werden kann. Es macht deutlich, welche Relevanz gesellschaftliche Anforderungen für die Wettbewerbsvorteile von morgen haben. Nachhaltiges...

Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis, strategy formulation, and business model innovation, the true challenges of strategic management will also be...