Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro...

Das Buch "Customer Relationship Management, Second Edition: Concept, Strategy, and Tools" von V. Kumar bietet einen umfassenden Einblick in das Thema Kundenbeziehungsmanagement (CRM). Es deckt alle Aspekte von CRM ab - vom Konzept über...

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all...