"Whatcha Gonna Do With That Duck?: And Other Provocations, 2006-2012" ist eine Sammlung von Essays und Blogposts des bekannten Marketing-Gurus Seth Godin. In diesem Buch bringt Godin seine provokanten und oft unkonventionellen Gedanken...

When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a plan for collective action.The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be...

When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action.The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going...

Bestselling author of "Purple Cow" and "The Dip" writes his first book about leadership, encouraging people to think about micromovements. Godin was named 'The Ultimate Entrepreneur for the Information Age' by "Business Week" magazine....

Contains the author's popular columns from "Fast Company" magazine and many of the short e-books he has written in the years. This book includes e-books such as: "Clinging to Your Job Title?"; "The Persistence of Really Bad Ideas"; "The...

In Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning...

Survival is Not Enough: Shift Happens

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The...

"Permission Marketing: Kunden wollen wählen können" von Seth Godin ist ein wegweisendes Buch im Bereich des Marketings, das sich mit der Idee auseinandersetzt, dass traditionelle Werbemethoden zunehmend ineffektiv werden. Godin...

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can...

For the first time in mass market paperback, business guru Seth Godin's classic marketing handbook. von Godin, Seth

From the author of "Purple Cow" comes this book that helps identify when to quit and when to stick. Winners quit fast, often and without guilt until they commit to beating the right dip for the right reasons.