For the first time in mass market paperback, business guru Seth Godin's classic marketing handbook. von Godin, Seth

"Meatball Sundae: How New Marketing is Transforming the Business World (and How to Thrive in It)" von Seth Godin untersucht, wie sich das Marketing in der digitalen Ära verändert hat und welche Auswirkungen dies auf Unternehmen hat....

"The Dip: The Extraordinary Benefits of Knowing When to Quit (and When to Stick)" von Seth Godin ist ein Ratgeber, der sich mit der Kunst des strategischen Aufgebens und Durchhaltens beschäftigt. Godin argumentiert, dass Erfolg oft davon...

#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of...

A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit...

The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn...

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't...

"The Practice: Shipping Creative Work" von Seth Godin ist ein inspirierendes Buch, das sich mit dem Prozess des kreativen Schaffens und der Umsetzung von Ideen beschäftigt. Godin ermutigt seine Leser, ihre kreativen Projekte konsequent...

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this...

#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of...

"Whatcha Gonna Do With That Duck?: And Other Provocations, 2006-2012" ist eine Sammlung von Essays und Blogposts des bekannten Marketing-Gurus Seth Godin. In diesem Buch bringt Godin seine provokanten und oft unkonventionellen Gedanken...

When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a plan for collective action.The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be...