Survival is Not Enough: Shift Happens

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The...

"Permission Marketing: Kunden wollen wählen können" von Seth Godin ist ein wegweisendes Buch im Bereich des Marketings, das sich mit der Idee auseinandersetzt, dass traditionelle Werbemethoden zunehmend ineffektiv werden. Godin...

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can...

For the first time in mass market paperback, business guru Seth Godin's classic marketing handbook. von Godin, Seth

From the author of "Purple Cow" comes this book that helps identify when to quit and when to stick. Winners quit fast, often and without guilt until they commit to beating the right dip for the right reasons.

#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of...