The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this...

#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of...

"Whatcha Gonna Do With That Duck?: And Other Provocations, 2006-2012" ist eine Sammlung von Essays und Blogposts des bekannten Marketing-Gurus Seth Godin. In diesem Buch bringt Godin seine provokanten und oft unkonventionellen Gedanken...

When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a plan for collective action.The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be...

When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action.The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going...

Bestselling author of "Purple Cow" and "The Dip" writes his first book about leadership, encouraging people to think about micromovements. Godin was named 'The Ultimate Entrepreneur for the Information Age' by "Business Week" magazine....

Contains the author's popular columns from "Fast Company" magazine and many of the short e-books he has written in the years. This book includes e-books such as: "Clinging to Your Job Title?"; "The Persistence of Really Bad Ideas"; "The...