"Seven Metaphors on Management: Tools for Managers in the Arab World" von Farid A. Muna bietet eine einzigartige Perspektive auf Führung und Management im Kontext der arabischen Welt. Das Buch verwendet sieben zentrale Metaphern, um...

"Making the Connections: Using Internal Communication to Turn Strategy into Action" von Bill Quirke ist ein Buch, das sich mit der Bedeutung und den Methoden effektiver interner Kommunikation in Unternehmen beschäftigt. Quirke...

The Meaning of Company Accounts first appeared in 1971 and quickly achieved recognition among managers, financial and non-financial alike. It is now seen as the standard text in the subject. It aims to help anyone using company accounts...

In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition...

1982 241 Seiten Gebundene Ausgabe Gower Publishing Ltd,

ISO 9000, the new quality management standard of ISO the International Organization for Standards, is the embodiment of Europe's commitment to harmonise standards. Where before a company might have to suffer multiple assessments and...

1983 500 Seiten Gebundene Ausgabe Gower Publishing Ltd,

1987 352 Seiten Gebundene Ausgabe Gower Publishing Ltd,