John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is now in its third edition. Principles of Marketing, Third...

"Essentials of Marketing" von Frances Brassington und Stephen Pettitt bietet eine kompakte Einführung in die Grundlagen des Marketings, basierend auf ihrem Bestseller "Principles of Marketing". Dieses Buch kombiniert theoretisches Wissen...

Managing change effectively is a source of competitive advantage - and change in business today is both inevitable and unavoidable, especially in response to environmental pressures. This book provides an overall introduction to managing...

Offering a balanced introduction to the three major production management systems: MRPII, JIT and OPT, this new edition has been updated to take account of a number of new developments in the industry, including: the nature of customer...

Develop and exploit logistics strategies. In today's highly competitive global marketplace, the pressure on organizations to find new ways to create and deliver value to customers grows ever stronger. There is a growing recognition that...

How did John W. Henry quietly become rich enough to buy the Boston Red Sox? How have traders like Keith Campbell, Bill Dunn, Jerry Parker, and Salem Abraham consistently generated immense wealth in bull and bear markets? The key is trend...

A concise and pithy reference guide that gives senior managers and executives powerful, practical and accessible guidance on everything they need to know about change management to get the right results for their business. This book...

"Idealized Design: How to Dissolve Tomorrow's Crisis...Today" von Herbert J. Addison ist ein Buch, das sich mit innovativen Ansätzen zur Problemlösung und Organisationsentwicklung beschäftigt. Es basiert auf der Idee, dass Organisationen...

Fully updated and revised, the new edition of this best-selling micro textbook provides a thorough and comprehensive exposition of micro-economic theory. Emphasis is placed on providing the student with a good understanding of the nature...

"Mastering Financial Calculations" von Bob Steiner ist ein umfassendes Handbuch, das sich mit den mathematischen Aspekten von Finanzmarktinstrumenten beschäftigt. Das Buch richtet sich sowohl an Finanzprofis als auch an Studierende, die...

“Unlike most books that oversimplify trading situations, Augen’s approach forces you to learn by solving real-world problems where stock prices spike up and down and volatility changes constantly. Learning by doing is a distinct...

"Management and Cost Accounting" von George Foster ist ein umfassendes Lehrbuch, das sich mit den Prinzipien und Praktiken des Management- und Kostenrechnungswesens befasst. Das Buch bietet eine detaillierte Einführung in die Methoden...