Reputation Management
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Beschreibung
Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management? von Helm, Sabrina und Liehr-Gobbers, Kerstin und Storck, Christopher
Produktdetails
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- Hardcover
- 456 Seiten
- Oldenbourg Wissenschaftsverlag
- Hardcover -
- Carl Hanser Verlag GmbH & C...
- Hardcover -
- Erschienen 2008
- Prentice Hall
- Hardcover
- 184 Seiten
- Vieweg+Teubner Verlag