
Reputation Management
Kurzinformation



inkl. MwSt. Versandinformationen
Artikel zZt. nicht lieferbar
Artikel zZt. nicht lieferbar

Beschreibung
Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management? von Helm, Sabrina und Liehr-Gobbers, Kerstin und Storck, Christopher
Produktdetails

So garantieren wir Dir zu jeder Zeit Premiumqualität.
- Hardcover
- 266 Seiten
- Erschienen 2011
- Kogan Page
- Gebunden
- 250 Seiten
- Erschienen 2015
- Haufe
- Hardcover
- 192 Seiten
- Erschienen 2018
- John Wiley & Sons Inc
- Hardcover
- 272 Seiten
- Erschienen 2009
- Mcgraw-Hill Professional
- Kartoniert
- 181 Seiten
- Erschienen 2008
- Gabler Verlag
- Taschenbuch
- 218 Seiten
- Erschienen 2022
- Business Expert Press
- paperback
- 100 Seiten
- Erschienen 2006
- DIN Media
- Gebunden
- 880 Seiten
- Erschienen 2013
- Springer
- Hardcover -
- Erschienen 2017
- Springer Gabler
- Hardcover
- 116 Seiten
- Erschienen 2012
- Springer New York
- Taschenbuch
- 238 Seiten
- Erschienen 2020
- Verlag Wissenschaft & Praxis
- Hardcover
- 304 Seiten
- Erschienen 2020
- Portfolio