Working Out Loud: The Circle Workbook

A COMPANION JOURNAL FOR THE WORKING OUT LOUD BOOK AND GROUPS: Working Out Loud the book outlines a 12-week personal growth program in which you set goals and join with friends or colleagues to work toward achieving them. The journal guides the reader through the 12-week process and includes exercises, activities, and discussion questions, as well as blank space to record thoughts and progress.BEAUTIFUL PRODUCTION VALUES: The journal is a beautifully designed hardcover with ribbon marker, designed to be carried around to Working Out Loud circle groups, which now exist in 60 countries globally.A GLOBAL, GRASSROOTS PHENOMENON: John Stepper launched the Working Out Loud idea with the first edition of his book in 2015. Since then it has spread organically to 60 countries through grassroots Working Out Loud peer support groups, Facebook and other social media groups, and been embraced by major corporations such as Bosch, Daimler, and Merck. Individuals have made all kinds of WOL merch on their own dime: Siemens made 1,100 buttons and Bayer make Working Out Loud unicorn shirts, and one company even made WOL donuts. The WOL methodology applies equally well within smaller to mid-sized companies and is starting to spread through those too. John Stepper's TEDx talk about WOL has been viewed 55,000 times (https://www.youtube.com/watch?v=XpjNl3Z10uc)STRONG INTERNATIONAL POTENTIAL: Working Out Loud first started to spread through Bosch in Germany (see, for example, this video about the first WOL conference there: https://www.youtube.com/watch?v=OZz-t1zEKsk). As a result, the WOL movement is particularly strong in Europe, everywhere from Switzerland to Turkey, and John Stepper travels regularly to Europe to support various community events. WOL is active in 60 countries around the world. Translation rights have already been sold in Germany and Taiwan (Taiwan in a hotly contested 10-publisher auction).PERSONAL DEVELOPMENT WITH THE SUPPORT OF YOUR COLLEAGUES: After three decades of working in large corporations, John Stepper was inspired to find a more humane way of approaching work, for both the employee and the company. The result is Working Out Loud: a 12-week framework to help individuals access a better career and life, with the support of their peers at work. The process helps individuals work toward a goal and hold themselves and their peers accountable along the way.Key Marketing PointsInfluencer campaign to drive early buzzSocial media campaign targeting the Working Out Loud communityEmail announcements to Working Out Loud participantsAuthor promotions and giveaways to drive early sales von Stepper, John