Name: The New Marketing
Author: Burgess, Cheryl und Burgess, Mark

Beschreibung

The New Marketing

How to Win in the Digital Age

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. von Burgess, Cheryl und Burgess, Mark