
The End of Competitive Advantage
Kurzinformation



inkl. MwSt. Versandinformationen
Artikel zZt. nicht lieferbar
Artikel zZt. nicht lieferbar

Beschreibung
A strategy expert takes on one of most fundamental and recognized notions in strategy: sustainable competitive advantage. McGrath defines the new transient lifecycle of competitive advantage and shows how successful firms manage through it by using an updated philosophy. von McGrath, Rita Gunther
Produktdetails

So garantieren wir Dir zu jeder Zeit Premiumqualität.
Über den Autor
Rita Gunther McGrath, a professor at Columbia Business School in New York, is one of the world's leading experts on strategy in highly uncertain and volatile environments. She works with both Global 1000 icons and smaller, fast-growing organizations to help them create an entrepreneurial mind-set, drive growth, and recognize when and how to disengage.McGrath has coauthored several popular books, including Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009), MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth (2005), and The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty (2000). In 2009 McGrath was inducted as a Fellow of the Strategic Management Society, an honor accorded to those who have had a significant impact on the field.
- Kartoniert
- 384 Seiten
- Erschienen 2001
- Crown Currency
- Hardcover
- 320 Seiten
- Erschienen 2003
- McGraw-Hill Education Ltd
- Gebunden
- 156 Seiten
- Erschienen 2008
- Springer
- hardcover
- 312 Seiten
- Erschienen 1994
- South-Western
- Kartoniert
- 232 Seiten
- Erschienen 2022
- tredition
- hardcover
- 186 Seiten
- Hanser Fachbuch
- Hardcover
- 396 Seiten
- Erschienen 2008
- Springer
- Taschenbuch
- 332 Seiten
- Erschienen 2017
- Maximilian LeRoux
- Hardcover
- 395 Seiten
- Erschienen 2003
- moderne industrie
- Kartoniert
- 500 Seiten
- Erschienen 2022
- Springer
- hardcover
- 196 Seiten
- Erschienen 2004
- Gabler Verlag