Using Behavioral Science in Marketing
Kurzinformation
inkl. MwSt. Versandinformationen
Artikel zZt. nicht lieferbar
Artikel zZt. nicht lieferbar
Beschreibung
Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates. von Harhut, Nancy
Produktdetails
So garantieren wir Dir zu jeder Zeit Premiumqualität.
Über den Autor
Nancy Harhut is Co-Founder and Chief Creative Officer at HBT Marketing, a consultancy which specializes in applying human behavior techniques in marketing and whose clients include H&R Block, AARP and Transamerica. Based in Boston, Massachusetts, she previously held senior creative management positions with agencies within the IPG and Publicis networks, where she worked with clients including Dell, Bank of America and AT&T. A regular international conference keynoter, she has been recognized as an Online Marketing Institute Top 40 Digital Strategist and Ad Club Top 100 Creative Influencer.
- hardcover -
- Erschienen 1999
- Vahlen,