Contemporary Strategy Analysis: Text and Cases
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Beschreibung
The current and previous editions of Contemporary Strategy Analysis have seen this title become established as one of the leading strategic management textbooks in many different markets across the world. It has been adopted very widely on MBA level courses, for which it was primarily written, and also on a considerable number of undergraduate level courses. The success of this title reflects the very high esteem and regard in which Rob Grant is held across the international community of strategic management academics. The success of earlier editions has been carried through to the current edition on which there have been two major changes: firstly, a WileyPLUS course has been developed offering a much richer collection of resources than were previously available, and secondly, a combined text and cases version of the book has been made available for the first time which has allowed us to compete more effectively against Johnson, Scholes & Whittington, the market-leading title from Pearson in the EMEA market. This plan for the eighth edition of Contemporary Strategy Analysis has two main objectives: firstly, to further consolidate and increase our market share on MBA and Masters level courses in strategic management, and, secondly, to link in with our planned publication of Foundations of Strategy from Rob Grant and Judith Jordan which has been written and developed for the undergraduate level and also for those Masters level courses that require a briefer and more accessible coverage of the subject than is provided in Contemporary Strategy Analysis. We aim to develop a coordinated strategy for the development and publication of both titles which enables us to maximize the use of resources and online materials. This strategy also includes the development of an extensive global collection of online resources for strategic management courses that will be made available to support both titles and also other future strategy titles that will be published by other Wiley locations. We do not propose to publish the cases only version of Grant as a separate print version and will make these cases available for sale online.
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