Klimaneutrales UnternehmenFaire PreiseSchneller & kostenloser Versand
Monetizing Innovation

Monetizing Innovation

27,50 €

inkl. MwSt. versandkostenfrei

Lieferzeit 1 Werktag(e)

Kurzinformation
Sprache:
Englisch
ISBN:
1119240867
Seitenzahl:
256
Auflage:
-
Erschienen:
2016-06-03
Dein Kauf tut Gutes! Mit diesem Kauf trägst Du zur Neupflanzung eines Baumes bei. Jeder Baum zählt! Green Tree

Gebrauchte Bücher kaufen

Information
Das Buch befindet sich in einem sehr guten, unbenutzten Zustand.
Information
Das Buch befindet sich in einem sehr guten, gelesenen Zustand. Die Seiten und der Einband sind intakt. Buchrücken/Ecken/Kanten können leichte Gebrauchsspuren aufweisen.
Information
Das Buch befindet sich in einem guten, gelesenen Zustand. Die Seiten und der Einband sind intakt. Buchrücken/Ecken/Kanten können Knicke/Gebrauchsspuren aufweisen.
Information
Das Buch befindet sich in einem lesbaren Zustand. Die Seiten und der Einband sind intakt, jedoch weisen Buchrücken/Ecken/Kanten starke Knicke/Gebrauchsspuren auf. Zusatzmaterialien können fehlen.

Neues Buch oder eBook (pdf) kaufen

Information
Neuware - verlagsfrische aktuelle Buchausgabe.
Natural CO2 neutral
Coins Faire Preise
Check Schnelle & einfache Abwicklung
27,50 €

inkl. MwSt. versandkostenfrei

Lieferzeit 1 Werktag(e)

27,50 €

inkl. MwSt. versandkostenfrei


Beschreibung

Monetizing Innovation
How Smart Companies Design the Product Around the Price

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation--measured in dollars and cents--is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets--or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat--when you design the product around the price. It's a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they're talking about. As the world's premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty. von Ramanujam, Madhavan

Produktdetails

Einband:
Gebunden
Seitenzahl:
256
Erschienen:
2016-06-03
Sprache:
Englisch
EAN:
9781119240860
ISBN:
1119240867
Gewicht:
441 g
Auflage:
-
Verwandte Sachgebiete:

Über den Autor

MADHAVAN RAMANUJAM is a Board Member and Partner at Simon-Kucher & Partners, based in the San Francisco/Silicon Valley office. He has provided advice to companies of all sizes, ranging from Fortune 500s to startups. He has led more than 125 monetization projects for Internet, Software and Technology clients, and has helped bring numerous new products to market. GEORG TACKE is co-CEO of Simon-Kucher & Partners. Over the last 25 years he has helped develop the firm from a small boutique to a global consultancy with over 900 employees. Georg is regarded as one of the leading international pricing and monetization experts. In this area he also acts as a personal consultant to C-level executives in various industries. SIMON-KUCHER & PARTNERS is the world's largest pricing consultancy. For more than 30 years it has been helping companies boost their sales and profits through superior monetization strategies. Simon-Kucher is active in all major markets; currently the global network spans 32 offices in 22 countries.


Entdecke mehr vom Verlag


Kundenbewertungen

0
Kundenbewertungen für "Monetizing Innovation"
Bewertung schreiben
Bewertungen werden nach Überprüfung freigeschaltet.

Die mit einem * markierten Felder sind Pflichtfelder.

Ich habe die Datenschutzbestimmungen zur Kenntnis genommen.


Neu
27,50 €
Zuletzt angesehen
Entdecke mehr Gebrauchtes für Dich
frontend/listing/product-box/box-product-slider.tpl
Preismanagement für Telekommunikationsdienstleistungen Preismanagement für...
Schön-Peterson, Cornelia
17,20 €
frontend/listing/product-box/box-product-slider.tpl
Die Familienstrategie Die Familienstrategie
Baus, Kirsten
8,25 €
frontend/listing/product-box/box-product-slider.tpl
Non-Profit-Organisationen in die Zukunft entwickeln Non-Profit-Organisationen in die Zukunft...
Heimannsberg, Barbara;Namok...
7,49 €
frontend/listing/product-box/box-product-slider.tpl
Mein neuer Job! Impuls für Ihre Karriere Mein neuer Job! Impuls für Ihre Karriere
Zeylmans van Emmichoven, Vi...
1,93 €
frontend/listing/product-box/box-product-slider.tpl
Mitarbeitergespräche Mitarbeitergespräche
Mentzel, Wolfgang
2,80 €
frontend/listing/product-box/box-product-slider.tpl
frontend/listing/product-box/box-product-slider.tpl
Developing International Strategies Developing International Strategies
Grünig, Rudolf;Morschett, D...
11,57 €
frontend/listing/product-box/box-product-slider.tpl
frontend/listing/product-box/box-product-slider.tpl
frontend/listing/product-box/box-product-slider.tpl