Japanese Maverick: Success Secrets of Canon's God of Sales
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Beschreibung
He rose from messenger boy to union leader to chief executive whose marketing innovations helped fuel his company's explosive economic growth. He showed Japanese firms how to do business in the U.S. and helped American companies succeed in Japan's supposedly impenetrable market. His credo that "selling is a science" and commitment to making marketing omoshiroi, fun and interesting, has stunned critics, baffled competitors, and won him legions of enthusiastic supporters. He is Canon's Seiichi Takikawa and Japanese Maverick not only tells the story of how this successful, charismatic business leader took on Japan's bland, tradition-bound business world, and won, but is also filled with inspirational lessons for executives everywhere who want to break the lockstep of corporate conformity. Lively and fascinating, Japanese Maverick captures Seiichi Takikawa at his best - doing the unexpected. It focuses in on his unprecedented American launch of the AE-1 camera on network TV, explaining why it became an international business triumph. It shows him transforming Canon USA from a little-known subsidiary into an office equipment giant. And it charts his bold reign as Chief Executive of the Canon Sales Company daring to sell Apple and IBM computers to a formidable Japanese market, building an innovative chain of hugely successful retail office technology stores and, in the process, helping his company grow bigger in sales than Coca-Cola. Along the way Japanese Maverick shares Takikawa's distinctive wit and unconventional business wisdom, including his instructive techniques that are applicable everywhere for leadership, motivating employees, and promoting sales. Here is Canon's unquestioned marketing guru on the importance of embracing failure, on pursuing the entrepreneur's personal code of discipline, and on what globalization really means. Here, too, are his subtle tactics for projecting an overwhelming empathy with others, profiting from the expertise and experience of every employee, and implementing the 105 Per Cent Solution for steady sales growth and zero layoffs. Once widely ridiculed, the "Made in Japan" label now stands for world-class, competitively priced products. By throwing critical light on the personal clashes, failures, and global successes of Canon, Inc., and by sharing the compelling business insights of its marketing wizard, Japanese Maverick reveals how Japanese business engineered this remarkable turnaround and why Japan is so successful today.
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