Touchstones: Ten New Ideas Revolutionizing Business (New Directions in Business Series)
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An executive education for the year 2000 Value-driven solutions for todays most complex business challenges "A clear and concise blueprint for creating a high-performing organization that continually focuses on customer value. Bill Band presents a compelling argument that successful enterprises will build competitive advantage by fostering innovation and creativity in their most important asset: people. " Robert J. Laggini Vice President, Human Resources First Fidelity Bank Corporation "Bill Band has clearly and succinctly identified the one issue that will drive success in the coming decade: bring true value to the customer. As Band points out, the only method to insure success is to be so close to the customer that the customer is brought into the fabric of the business. The organizational adjustments required to effect this change are not trivial, but the ability to change will shape the future. Bill Band drives his message home. " Allen D. Meisel, M. D. Vice President, Customer Advocacy U. S. Pharmaceuticals Group Pfizer, Inc. "Bill Band has captured a convincing portrait of enterprise-wide effectiveness and described the inescapable requirements for personal and corporate success. Touchstones is an impressive fusion of leading-edge thought and down-to-earth examples and advice. " Dr. Douglas Snetsinger Institute of Market Driven Quality Faculty of Management University of Toronto "The key approaches to business success in turbulent times are herein one readand with proof they work. Its hard, hard work to deploy and execute these approaches and to get results, but theres no excuse for not knowing whats needed and what works if you read this book. " J. C. Barry Goode Director, Market Driven Quality IBM Canada Ltd.
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