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Information and the Modern Corporation
Kurzinformation
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Beschreibung
While we have been preoccupied with the latest i-gadget from Apple and with Google's ongoing expansion, we may have missed something: the fundamental transformation of whole firms and industries into giant information-processing machines. Today, more than eighty percent of workers collect and analyze information (often in digital form) in the course of doing their jobs. This book offers a guide to the role of information in modern business, mapping the use of information within work processes and tracing flows of information across supply-chain management, product development, customer relations, and sales. The emphasis is on information itself, not on information technology. Information, overshadowed for a while by the glamour and novelty of IT, is the fundamental component of the modern corporation.
Produktdetails
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Über den Autor
James W. Cortada has worked at IBM for more than thirty-five years in various sales, consulting, and managerial positions. He currently works in IBM¿s core business research center, the Institute for Business Value. He is the author of many books, includi
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