Neue Technologie benötigt kein neues Marketing. Auch online bedarf es stringenter Methode und Disziplin, um das Branding zu vertiefen. Am Ende des Massen-Marketing geben der bekannte Marketing-Guru und sein Co-Autor wertvolle Anregungen...

Marketing as we know it today is about image. It's about getting consumers to love your products. It's about producing award-winning commercials and promotions, and creating ads people like. It's about buzzwords like "events,"...