This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its...

An incisive and accessible blueprint to pricing your company's products and services In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an...

Praise for THE 10 RULES OF HIGHLY EFFECTIVE PRICING "The book of Danilo Zatta is an unmissable tool to unlock the hidden value for customers in your company and transform it in profitability." --Stephan Winkelmann, Chairman and CEO,...