This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its...

"The Pricing Model Revolution" von Danilo Zatta untersucht, wie innovative Preisgestaltungsmodelle die Art und Weise verändern, wie Produkte und Dienstleistungen sowohl online als auch offline verkauft und gekauft werden. Zatta...

Praise for THE 10 RULES OF HIGHLY EFFECTIVE PRICING "The book of Danilo Zatta is an unmissable tool to unlock the hidden value for customers in your company and transform it in profitability." --Stephan Winkelmann, Chairman and CEO,...