A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to...

Film music composers discuss their craft, revealing the creative process behind the musical themes of memorable films. Contributors include Ennio Morricone, Zbignived Preisner, Gabriel Yared, Phillip Glass and Michael Nyman.