A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have...

A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you von Turow, Joseph

This seventh edition of Joseph Turow's pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the...

The first comprehensive study of target marketing shows how advertisers and the media are appealing to America's social divisions, self-indulgence, and self-isolation, exploiting differences among consumers based on income, age, race,...