A core and definitive guide to cross-cultural management, from world-renowned authors in their field. An updated 3rd edition. von Trompenaars, Fons

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range...

Riding the Waves of Culture: Understanding Cultural Diversity in Business

"Riding the Waves of Culture: Understanding Diversity in Global Business" von Fons Trompenaars ist ein wegweisendes Werk, das sich mit den Herausforderungen und Chancen der kulturellen Vielfalt im internationalen Geschäftsumfeld...