The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate...

"The New Rules of Marketing and PR" von David Meerman Scott ist ein umfassender Leitfaden, der die sich ständig weiterentwickelnde Landschaft des Marketings und der Öffentlichkeitsarbeit im digitalen Zeitalter beleuchtet. In der 8....

The international bestseller--now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson...

Praise for The New Rules of Marketing & PR "The Internet is not so much about technology as it is about people. David Meerman Scott, in his remarkable The New Rules of Marketing and PR, goes far beyond technology and explores the...