The New Rules of Marketing and PR
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Beschreibung
Praise for The New Rules of Marketing & PR "The Internet is not so much about technology as it is about people. David Meerman Scott, in his remarkable The New Rules of Marketing and PR, goes far beyond technology and explores the ramifications of the Web as it pertains to people. He sets down a body of rules that show you how to negotiate those ramifications with maximum effectiveness. And he does it with real-life histories and an engaging style." -Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of Guerrilla Marketing series of books "The New Rules of Marketing and PR teaches readers how to launch a thought leadership campaign by using the far-reaching, long-lasting tools of social media. It is an invaluable guide for anyone who wants to make a name for themselves, their ideas, and their organization." -Mark Levy, coauthor of How to Persuade People Who Don't Want to Be Persuaded and founder of Levy Innovation, a marketing strategy company "'Revolution' may be an overused word in describing what the Internet has wrought, but revolution is exactly what David Meerman Scott embraces and propels forward in this book. He exposes the futility of the old media rules and opens to all of us an insiders' game, previously played by a few well-connected specialists. With this rulebook to the online revolution, you can learn how to win minds and markets, playing by the rules of new media." -Don Dunnington, President of the International Association of Online Communicators (IAOC),Director of Business Communications at K-Tron International, and graduate instructor in online communication at Rowan University "The history of marketing communications-about sixty years or so-has been about pushing messages to convince prospects to take some action we need. Now marketing communications, largely because of the overwhelming power and influence of the Web and other electronic communications, is about engaging in conversation with prospects and leading/persuading them to take action. David Meerman Scott shows how marketing is now about participation and connection, and no longer about strong-arm force." -Roy Young, Chief Revenue Officer at MarketingProfs.com, and coauthor of Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact von Scott, David Meerman
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