In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer...

"Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality" von Roland T. Rust beschäftigt sich mit der Beziehung zwischen Qualität und finanziellen Ergebnissen in Unternehmen. Das Buch bietet einen...