"Crossing the Chasm" von Geoffrey A. Moore ist ein wegweisendes Buch im Bereich Technologie-Marketing, das sich mit den Herausforderungen befasst, die Unternehmen beim Verkauf disruptiver Produkte an eine breite Masse von Kunden...

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world--once prompting Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous than me?" Following up on...

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world--once prompting Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous than me?"Following up on...

Das Tornado-Phänomen von Moore, Geoffrey A.

Zone to Win: Organizing to Compete in an Age of Disruption von Moore, Geoffrey A.

The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else—probably better and cheaper.Many companies thrive during...

Dealing with Darwin von Moore, Geoffrey A.

"The Gorilla Game: Picking Winners in High Technology" von Geoffrey A. Moore bietet eine eingehende Analyse der Hochtechnologiebranche und gibt Ratschläge, wie man erfolgreich in diese Branche investieren kann. Moore präsentiert seine...

Escape Velocity: Free Your Company's Future from the Pull of the Past