A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will...

Marketing Value Metrics von McDonald, Malcolm

Website security made easy. This book covers the most common ways websites get hacked and how web developers can defend themselves.The world has changed. Today, every time you make a site live, you're opening it up to attack.A first-time...

MARKET SEGMENTATION: HOW TO DO IT AND HOW TO PROFIT FROM IT is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the...