The Long Interview provides a systematic guide to the theory and methods of the long qualitative interview or intensive interviewing. It gives a clear explanation of one of the most powerful tools of the qualitative researcher. The...

Als psychophysische Totaltherapie enttarnt der Anthropologe Grant McCracken insbesondere die Kunst der Coiffure. Gezupft, gezwirbelt, glattgebügelt; aufgetürmt und locker losgelassen, streng geknotet, wild gefranst, abrasiert - im...

"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs "... fascinating... ambitious and interesting... " —Canadian Advertising...